Ricardo Paprotzky, a 33 year old artist, studied in ESPM, Sao Paulo, has a PHD in Social Communications from Universitat Autonoma from Barcelona, a Master's degree in Interactive Communications and graduate studies in Corporate Design also in Barcelona. He is currently the director of planning and creation at McLuhan Media. He has worked as director of creation for the MediaLab The Webvertising Company, Plug Intercom (Barcelona), B-M/Young & Rubican, Burson-Marsteller. He has won several prizes for his work, both nationaly and internationaly.