Holistic understanding of your collectors and inventory
We find and organize meaningful signals from your past engagements with collector and available inventory.
CASE - Proactive Sales for Galleries
We help sales teams start the right conversations with well-matched placements and on-brand outreach, without changing how they work.
What would your sales results look like if each collector in your database received relevant, personal outreach? What if your sales team could consistently reach out with artworks that truly match each collector and start better conversations?
With inconsistent and fragmented collector insight, teams have no efficient way to match collectors with artworks, so they default to reactive inquiries, missing proactive connections and leaving revenue unpredictable.
CASE establishes a proactive placement rhythm grounded in a clear understanding of your collectors and sales rules so your team always knows who to contact and what to show.
When CASE is a strong fit
CASE is designed for contemporary art galleries that want to be more proactive without adding operational complexity.
- You have a strong collector base but outreach is mostly reactive
- You manage a growing or mature inventory across multiple artists
- You want to re-engage collectors, not just throught fairs or shows
- You struggle to surface meaningful collector–artwork matches quickly and consistently
Benefits to your gallery
- More qualified leads — identify the strongest artwork–collector fits, making outreach more effective.
- More impactful sales time — sales associates receive curated opportunities in their inbox, ready for approval and outreach.
- Improved forecasting — proactive leads make sales more predictable.
- Lower costs — higher turnover reduces storage and insurance.
How CASE acts as a Sales Companion to your team
Identifying the right opportunities
We surface and prioritize the most relevant collector-artwork matches, aligned with your commercial rules.
Preparing outreach
Your sales team gets curated outreach drafts—ready to send, follow up, and close.
Insights that evolve
CASE learns from each interaction and outcome, becoming more efficient to your business each time.
No new software to adopt
CASE is not another system your team has to learn or manage. We work alongside your existing tools and workflows—quietly supporting sales without disruption.
Your team stays where they already work. We prepare the opportunities.
- CASE works with your current tools: We operate alongside your CRM, inventory, and finance workflows as needed. Your team stay in the tools they already use.
- Nothing to replace: No migrations, no rebuilds, no training burden. CASE complements your process instead of changing it.
- Delivered where sales already live: Opportunities and drafts arrive where your team works (e.g., email / WhatsApp / Slack) ready for review and sending.
- Human-led, always: Your team stays in control: we prepare the work, you approve the outreach, and your sales associates lead the conversation.
From the Blog
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References
“beSingular has been instrumental for our growth for more than 10 years, touching everything from strategy, operations, and technology.”
— Alessandra D'Aloia, Partner, Fortes D'Aloia Gabriel, Brazil.
“beSingular transformed the way our sales team operates. Their service instilled real discipline in our process, from pipeline management to client outreach, while equipping our team with the skills and confidence to perform at a higher level.”
— Pedro Babenco Simonsen, Partner, Galeria Raquel Arnaud, Brazil.
Who we are
Alex Ribenboim — Founder & Strategy
20+ years of experience helping contemporary art galleries grow with data-driven practices. Leads commercial strategy, governance, and change management with directors and sales teams.
Bruno Fiorentini — Advisor
30+ years leading sales teams in four continents for Yahoo, Microsoft, Amazon and Adecco. Expert in change management, digital transformation, AI and e-commerce.
Mateus Rossetto - Engineer
Over 4 years building data and AI solutions that support commercial teams with reliable workflows and clear outputs.
Start with a pilot
Most galleries begin with a focused pilot to establish a proactive sales rhythm before expanding.
Focused scope
A selected group of collectors, artists, and artworks aligned with your current sales goals.
Real outreach
Your sales team receives prepared opportunities and on-brand drafts, and starts real conversations with collectors.
Measured outcomes
We track conversations started, qualified interest, and placements.
The pilot establishes the rhythm. From there, we can expand across your collector and inventory base.